Manufacturers of software for mobile phones hope that Amazon and the Fire Phone it produced are going to be able to accomplish the “thing” all its fore-runners have failed to: increase the demand for 3 D gadgets and applications.
When phones are involved, the 3 D feature means more than just adding some depth to various images. The Fire Phone, whose delivery is set for July 25th, is equipped with sensors which have the capability to react to the users’ view, movements and phone hold. There are four cameras which have infrared lights and which are capable of tracking down the phone owner’s movements by using a special program.
Most developers put their hopes in Amazon’s marketing strategy in order to properly promote the 3D. Phone manufacturers like LC or HTC Corporation have already launched almost two dozen phones displaying a 3D feature, but unfortunately none of them proved to be appealing to the public at large. Much to their disappointment, people who are more than willing to pay some extra cash in movie theatres for the 3D experience, have no desire to do so for television sets, mobile gadgets and laptop computers. The figures point out that 3D represent about 0.5% of the mobile applications that can be found in Google Play or in the Apple App Store.
Roger Entner, one of the analysts working for Recon Analytics expresses his hopes that Amazon would really make a difference. He claims that a lot depends on the success of the Fire Phone.
The manufacturer of the puzzle game named “Saber’s Edge”, Hibernum Creations, is currently using a third of its staff made of 150 employees to produce mobile applications for Fire. This Canadian company, which made team in the past with Time Warner and Walt Disney, in order to produce 2 D as well as 3 D games for various devices, considers that the phones produced by Amazon represent a huge opportunity for everybody involved in the mobile phone market.
Luis Rene Auclair stated that they were dealing with a brand new market and that Amazon displayed a high degree of commitment and they really wanted 3 D devices.
However, Amazon is not the only company interested in this domain. For example Intel has brought out some Pocket Avatars, an application that has the ability to capture the head movements as well as the expressions of the phone user in order to make video massages with an animated characteristic and various avatars. The applications that functions of certain devices running on iOS and Android, is based on a single came and not on the dynamic perspective of the Fire Phone.
Mike Bell, the Intel vice-president, declared that lots of companies had tried to produce gadgets having 3 D screens, however most of them turned out to be an unpleasant experiment. He said that he waited to see the device gaining traction before spending time and energy to make it functional.
The predictions for the future sales of the Fire Phone are quite numerous and not very much the same. Thus, Doug Anmuth, analyst for JP Morgan Chase and Co, considers that the smart phone will be purchased by about 2 to 3 million buyers. On the opposite side is Robert Baird, working for Colin Sebastian, who expects people to have a light interest in the phone.
The Amazon representative did not comment upon these forecasts.
The pluses of Amazon are its marketing strategy and its stubborn persistence. It is not something unexpected that the Fire Phone is aggressively advertised on the company’s home page. Also, it is a known fact that Amazon is one of the most visited and popular sites world-wide. Thus, the Amazon Appstore is the perfect place to put on sale the new applications of the Fire Phone. It would not be the first time that Amazon uses its huge influence to promote one of its gadgets. After all, it has managed to turn Kindle into the most widely used gadget for e-book throughout the USA.
Mel Kirk, the vice president of Zen Studios declared that a huge company like Amazon definitely knows how to sell its products.
It is true that the smart phone market is abundant in products and very well developed but so was the tablet market when Amazon launched Kindle Fire against the iPad produced by Apple. During the first quarter, Amazon managed to occupy the fifth position in the world of tablet manufacturers, having less than 2% of the table market which was very far from the 32.5% belonging to Apple.